Tequila Joe's Collection
Pueblo Viejo Blanco - Old Bottle
NOM: 1103

Distillery: Tequila San Matiás de Jalisco, SA CV

Importer: Tequila Los Altos Distribution, Co.

Area: Highlands

Aged: Unaged

Barrel Type: n/a

Bottle Size: 750ml

Bottle Number: n/a

Number of Distillations: 2

Alcohol Percentage: 40%/80 Proof

Price: $25

Current Website: http://www.sanmatias.com/
My Tasting Notes: n/a



Info on the Back of the Bottle: San Matias is one of the oldest and largest
tequila producers.  All tequila must contain a minimum of 51% Blue Agave.  Unlike other
tequilas, Pueblo Viejo is produced from 100% Blue Agave; and, by law, must
be…bottled only in Mexico.  The entire production and bottling is done under the
Mexican government supervision to insure its quality.



Other Info: Lance Cutler, author of the Tequila Lover's Guide to Mexico, states the
following information about the Pueblo Viejo line in his book and on his website:

"One of the great historical distilleries, San Matias was founded in the 1880s near the
town of Tequila. Owner Delfino González started the original distillery on his Rancho
San Matias. Over the years, he developed the business, built additional distilleries, and
created the San Matias brand, especially successful in northern Mexico.

In 1958, Delfino brought in Guillermo Castañeda as a partner. Together, they moved
the company to Tepatitlan in the Los Altos area, where Castañeda directed the
company to national success until he retired in 1985. He sold the company to Jesus
Lopez.

Lopez launched a new brand, Pueblo Viejo. Made from 100% blue agave, Pueblo Viejo
found instant acceptance, especially in the state of Jalisco. Every taxi driver I talked
with recommended Pueblo Viejo Tequila. San Matias also does well as a mixto tequila,
but is hard to find in the United States—more than 98% of its sales are in Mexico.

Lopez was an outspoken critic who demanded enforcement of regulations concerning
the amount of agave used in tequila production. In June of 1997, Jesus Lopez was
brutally assassinated in front of his distillery. At this writing, his murder remains
unsolved. The future of both Pueblo Viejo and San Matias does not look bright." -
Wine
Patrol
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